our tools and services
Your Extended Insight Team
Innovation and Advertising Research
Innovation and Advertising Research
Not every consumer facing company has the capacity employ full time Consumer Insight resource. You can still benefit from that expertise by letting Nick manage your Consumer Insight needs as an extended member of your team on a short term contract, part time basis or project by project.
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Innovation and Advertising Research
Innovation and Advertising Research
Innovation and Advertising Research
As an official 'ZappiExpert', Possibility? can manage your quantitative research needs on your behalf. Zappi offer super fast research with up to the minute methodologies from only £2500 per project.
Test your ideas, concepts, ranges, claims, designs, creative, names or pricing and ensure the decisions you make are 100% based in fact.
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Brand Strategy
Innovation and Advertising Research
Brand Strategy
ViSStA is the brand strategy process that starts with defining your Vision, before conducting a full Situation analysis, developing a Strategic framework leaving you with an output of an Action full plan.
This is a collaborative process and Nick will walk you through every step of the way.
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Innovation
Innovation and Advertising Research
Brand Strategy
Create your three-year innovation strategy by initially using the ViSStA process with particular focus on innovation. We'll then take the strategy and turn it into projects that will deliver ideas borne out of insight and validated in readiness for execution.
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Idea Generation
Other 'Very' Useful Stuff
Consumer Closeness
Generate fully fledged ideas to solve your innovation problems using creative techniques learned over many years of experience. Trained by !WhatIf?, the global innovation agency, Nick's methods are sure to generate ideas never before thought of that will directly answer your issues and insights.
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Consumer Closeness
Other 'Very' Useful Stuff
Consumer Closeness
QUIVER is the consumer closeness program developed by Possibility? There’s no better way to understand your customers and discover their needs, attitudes and behaviours than meeting the face to face, in their own environment. Use QUIVER to answer any category or brand questions you have today.
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Other 'Very' Useful Stuff
Other 'Very' Useful Stuff
Other 'Very' Useful Stuff
As an experienced marketing and insight professional and trained innovation practitioner, Nick can help with:
• Brand Positioning • Problem Solving Workshops • Concept Writing • Brand/Product Naming
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