About

Founder, Nick Rabin has over 25 years of commercial and marketing experience working on some of the UK's most loved brands with expertise in insight, innovation and strategy.

His creative mind and collaborative yet pragmatic approach to problem solving has helped brands pinpoint problems and solve them with real world solutions that ultimately benefit the bottom line.

In his spare time Nick loves to keep fit, competes in triathlons (for his sins) and is a keen amateur photographer.

Possibility? was set up to help companies and brands grow by gaining a greater understanding of their customers and categories they operate in.  

Decisions made based in fact and consumer evidence will increase your chance of success and will reduce risk.

From innovation 'sprints' to strategic planning to managing insight programmes and projects Possibility? can help show you the possible in an affordable and efficient way.

Get in touch to discover your brand's possible.

1. Action without vision is only passing time.  Vision without action is merely day dreaming, but vision with action can change the world. (Nelson Mandela)
2. Planning is bringing the future into the present so you can do something about it now (Alan Lakein)
3. Telling the truth is a loving act (Mal Pancoast)
4. Creativity is intelligence having fun (Albert Einstein)
5. Collaboration is multiplicaiton (John C Maxwell)
6. If you can't explain simply, you don't understand it well enough (Albert Einstein)
7. Aim for brevity while avoiding jargon (Edsger Dukstra)
8. What we think other people think is probably wrong (Nick Rabin)